Content branding

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THE ESSENCE TO EXCLUSIVE ALCOHOLIC PRODUCTS IS THE LONG HISTORY OF THE BRAND AND/OR THE STORAGE TIME OF THE PRODUCTS IT SELF. SINCE GIN DOES NOT HAVE A PARTICULARLY LONG STORAGE TIME (2 – 5 YEARS) OR IS PRESIVED AS EXCLUSIVE.

I needed to come up with a concept that could confirm the exclusivity and give the brand some value. Or it would just be another 5$ product in a fancy package. I knew that if I could base it on something Norwegian it would be a good start.
In the beginning the only things I could think of was the same stereotypical viking stuff that would not add value but make it a Disney looking Norway memorabilia. So I went to the library. As i sorted throw history books and tried figure out “what is the essens of Norway” Then I remember a trick my history teacher learn me 20 year earlier. “The important history of a country is often depicted on there money” That narrowed my research down to a handfull of actual people.
I simultaneously started  researching GIN and found that there was a dispute about the origin. The earliest known written reference to GIN appears in the 13th-century. The physician Franciscus Sylvius has been falsely credited with the invention of gin in the mid-17th century. It is further claimed that English soldiers in the Eighty Years’ War (1585), were drinking GIN for its calming effects before battle. According to some unconfirmed accounts Gin originated in Italy. But this gave me a timeline to furter narrow my search.
With inn this timeline Norway was under the rule of Denmark and there where several wars. Norway wanted its independence and where desperately seeking identity markers to distance it self from Denmark. 

 

THE STORY OF A.O.VINJE:


A.O. VINJE (1818 –1870) IS CONSIDERED TO BE A ESSENTIAL PART OF NORWEGIAN HISTORY. ALLOWING HIM BE DEPICTED ON THE NORWEGIAN 50 KRONER BILL. HE WAS A NORWEGIAN AUTHOR AND JOURNALIST THAT WAS ONE OF THE FIRST TO ACTIVELY USE THE NORWEGIAN NATIONAL LANGUAGE, AND THE FIRST WHO CONSISTENTLY USED THE DIALECT (NYNORSK WRITTEN) IN PROSE. HE WAS A PIONEER IN NORWEGIAN JOURNALISM AND A RENOWNED AUTHOR.
IN HIS YOUTH A.O. VINJE WORKED AS A SHEPHERD ON THE LOCAL FARMS TO EARN MONEY FOR SCHOOL. BUT HE ALSO MADE A INCOME BY BREWING ILLIGAL SPIRITS. A.O. VINJE WAS AN ACTIVE MOUNTAIN HICKER AND GAVE NAME TO THE FAMOUS MOUNTAIN RANGE JOTUNHEIMEN WHITCH IS THE HIGHEST MOUNTAINS IN NORTHERN EUROPE.
GIN (LATIN: JUNIPERUS COMMUNIS) GIN IS A SPIRIT FLAVORED WITH JUNIPER BERRIES AND CAN BE STORED IN WOODEN BARRELS FOR AGING.

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THE DESIGN:


I use materials that is true to the time and place A.O. Vinje lived. The box is covered with juniper bushe veneer. The inside of the box is covered in dark gray wool. The bottle has a modern shape with a cap made of juniper wood and silver. The design of the label is engraved and added bronze and gold to lift the text from the clear, transparent background. The typography of the main logo is a modern remake of old Norwegian typography dating back to the Viking age. On the front of the bottle one of A.O. Vinje`s most famous poems is engraved.

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Livet strøymer paa meg, som det strøymde naar under Snjo eg saag det grøne Straa. Eg drøymer no, som fyrr eg altid drøymde naar slike Fjøll eg saag i Lufti blaa. Eg gløymer Dagsens Strid, som fyrr eg gløymde, naar eg mot Kveld af Sol eit Glimt fekk sjaa. Eg finner vel eit Hus, som vil meg hysa, naar Soli heim mot Notti vil meg lysa.

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